**The Rise of Second-Hand Fashion in Nepal**
Social media platforms like TikTok and Instagram have transformed thrift shopping into a stylish and sustainable choice, turning it into a mainstream fashion option. Thrifting isn’t just about saving money; it’s a fashion statement.
- Global fashion trends are focusing on reusing and recycling materials, making thrifting a sustainable choice.
- Many people have adopted this shift, making second-hand shopping a mainstream choice.
- Hashtags like ‘ThriftHaul’, ‘SecondhandFashion’, ‘ThriftStoreFinds’, and ‘Pre-loved’ allow users to connect with like-minded individuals and explore thrift stores.
In recent years, the fashion industry has been transformed by social media, allowing diverse personal styles to thrive. Content creators and influencers are instrumental in promoting sustainable fashion, with hashtags highlighting the benefits of second-hand fashion.
The Mindful Approach to Style
Pooja Moktan, a 22-year-old content creator, advocates for a mindful approach to style that prioritises sustainability over fleeting trends. She has embraced thrift shopping as a budget-friendly choice and a conscious lifestyle decision.
“Fashion evolves quickly, but thrift shopping is smarter. It lets me find unique, timeless pieces at a fraction of the cost while staying sustainable. This way, I can build a versatile, long-lasting wardrobe without chasing fleeting trends.” – Pooja Moktan
Moktan views second-hand fashion not just as a way to save money but as a way to change how we consume fashion. She believes thrift shopping allows her to curate a unique collection while fostering a more eco-conscious approach to fashion.
Entrepreneurial Ventures
Silvina Pradhan, a 31-year-old entrepreneur, started Dohoran Thrift Studio as an online venture in August 2019. Over the past two years, it has expanded into a physical store, operating on a commission-based model.
| Key Features | Description |
|---|---|
| Commission-based model | Sourcing clothes directly from customers, with each item undergoing a quality check and resale preparation. |
| Physical store | Operating in Patan, with brands like Zara and H&M featured. |
| Customer engagement | Fluctuates based on social media content and demand for specific items. |
Pradhan credits her sister in Sweden for introducing her to second-hand fashion and her cousin for encouraging her to launch the business in Nepal. She aims to raise awareness about the benefits of thrift shopping and promote sustainable fashion.
Industry Insights
Shashwat Jha, a 23-year-old manager of Affordable Thrift Store, shares his insights into Nepal’s evolving thrift culture. Customers often opt for thrifted items from premium brands due to their affordability and style.
- Fashion plays a greater role than affordability in thrift shopping.
- Women’s clothing dominates sales, while men’s and children’s items are also available.
- Social media plays a crucial role in thrift shopping, with approximately 70-80% of sales happening online.
Sirapa Kansakar, a 22-year-old Instagram-based thrift entrepreneur, reflects on her journey, witnessing Nepal’s growing thrift culture, particularly among younger generations. She believes that curated thrift stores, upcycling trends, and collaborations between thrift shops and local designers will shape the future of fashion in Nepal.
Changing Perceptions
Kansakar emphasizes the importance of changing perceptions of second-hand fashion, advocating for content creators to focus on quality over quantity and raising awareness about overconsumption. “People are slowly starting to see thrifting not as a compromise, but as a cool, conscious choice.” – Sirapa Kansakar
Daisyy Thrift Store in Patan, owned by Subekshya Shrestha, is another store redefining second-hand fashion. Shrestha believes social media engagement is crucial in her business, with many customers placing orders directly through Instagram.
The Future of Fashion in Nepal
Social media has made second-hand shopping trendy, shifting the perception from “used clothes” to “vintage finds”. Both thrift stores and content creators will play a vital role in shaping the future of fashion in Nepal, promoting creativity, resourcefulness, and conscious consumption.
